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ABOUT US
WE ARE
A BUSINESS
POWERED BY
PEOPLE
People who find their space to grow in an organisation that has the culture of family and the scale of continuous opportunity.
WE ARE EXPERTS IN MARKET EXECUTION ANALYSIS
Instead of examining market share, RDM analyses 'Shelf Share', i.e. the presence of goods and brands in the market, and reflects the market shelf-offer.
Considering the constant shortening of the product shelf life and life cycle, and rapidly changing consumer preferences, there is a need for a fast information system to aid manufacturers and retailers in evaluation and analysis of market trends, pricing, product life cycles etc.
Market Execution Analysis fulfils this need in that it presents a reflection of the market shelf offer as seen through the eyes of the consumer.
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