PROMOTION COMPLIANCE
ONGOING
OPTIMIZATION
OF SALES PROMOTIONS
Sales promotions account for up to 70% of total sales and thus represent a significant sales driver.
Unfortunately, over 60% are not compliant.
Promo Execution Non-Compliance Averages
RDM Studies
Source: Aggregate of 12 months of RDM in-store audits for FMCG products in grocery and mass channels (July 2018 – June 2019)
We have answers
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How is the overall execution rate of my promotion?
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Is my promotion correctly executed and are all elements available?
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Do the shoppers understand my promotion?
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Are there varieties between different retailers or locations?
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How can the promotion be designed more effectively?
Detailed
Reporting
Made Easy
Quickly access detailed reports you can create in a few clicks that generate straightforward, action plans.
Instant Alerts
Any nonconformity discovered is reported to field reps so they can act quickly on fixing the problem.
How Our System Works
We continuously collect data in thousands of stores every day, and in 100% of all major Romanian retailers.
We have a rigorous Quality Control process of GPS, time verification and QC staff review to get the quality needed to serve as information currency.
Easily sharable data displayed to mirror how your teams are structured and how you look at your business.