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PROMOTION COMPLIANCE

ONGOING
OPTIMIZATION
OF SALES PROMOTIONS

Woman Shopping for Groceries

Sales promotions account for up to 70% of total sales and thus represent a significant sales driver.

Unfortunately, over 60% are not compliant.

Black Rock

Promo Execution Non-Compliance Averages

RDM Studies

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Source: Aggregate of 12 months of RDM in-store audits for FMCG products in grocery and mass channels (July 2018 – June 2019)

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We have answers

  • How is the overall execution rate of my promotion?

  • Is my promotion correctly executed and are all elements available?

  • Do the shoppers understand my promotion?

  • Are there varieties between different retailers or locations?

  • How can the promotion be designed more effectively?

Detailed

Reporting

Made Easy

Quickly access detailed reports you can create in a few clicks that generate straightforward, action plans.

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Instant  Alerts

Any nonconformity discovered is reported to field reps so they can act quickly on fixing the problem.

Image by Stephen Dawson

How Our System Works

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We continuously collect data in thousands of stores every day, and in 100% of all major Romanian retailers.

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We have a rigorous Quality Control process of GPS, time verification and QC staff review to get the quality needed to serve as information currency.

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Easily sharable data displayed to mirror how your teams are structured and how you look at your business.

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