DATA DRIVEN SELLING
Making a Spotless Case for Increased Share of Shelf
CASE
STUDY
By measuring on-shelf availability (OSA) across the power SKUs for a major home cleaning brand, Retail Data Monitoring uncovered that OSA dipped significantly during the weekend shopping period. By combining this data with sales and inventory data, Retail Data Monitoring further determined that the root cause of this issue was shelf-holding power. The opportunity value of capturing these lost sales was in excess of €445K annually at this key account. By presenting a clear analysis built with store-level on-shelf availability data as seen by the shopper, the client was able to secure additional facings in the next reset.
How can Retail Data Monitoring help you increase display opportunity? Learn more.
How Our System Works
We continuously collect data in thousands of stores every day, and in 100% of all major Romanian retailers.
We have a rigorous Quality Control process of GPS, time verification and QC staff review to get the quality needed to serve as information currency.
Easily sharable data displayed to mirror how your teams are structured and how you look at your business.