Retail Data Monitoring measured store-level compliance across a range of brands, as well as display vehicles, and saw sales lift range from 0% to +250%. A scorecard was created through which display performance is captured and can be compared across vehicle as well as brand. The client leverages this data as a key input in not only monitoring execution performance, but in determining how best to allocate limited trade funding to drive maximum return. It has also led to the elimination of spend against programs that do not drive significant ROI.

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